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Internal linking

Links from this page to other relevant pages on your own site.

Why it matters

They are how crawlers discover pages and how they judge what matters. An unlinked page is effectively invisible, and important pages with no incoming links read as unimportant.

How to fix it, step by step

Quick fix — usually under ten minutes, no developer needed.

  1. 1Add three to five links from this page to genuinely related pages of yours.
  2. 2Use descriptive link text — "our emergency callout service", never "click here". The words in the link tell search engines what the target is about.
  3. 3Link from busy pages to the ones you want to rank; that is how authority flows.
  4. 4Check no important page is reachable only from the sitemap.

How to know it worked

Every key page has at least one link pointing at it from another page.

Others in Content

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