The CRO9 Blog

Winning the answer box — AI search, optimization, and citation research. A fresh, evidence-first post every morning.

Passage Competition

The passage is the new unit of competition, and optimizing for it can significantly improve AI citations and marketing metrics.

Aug 9, 2026 · 8 min read

Case Studies

Missing AI Citations

A multi-site technical audit reveals key patterns and insights about missing AI citations, including the importance of informational-intent queries and third-party sources

Aug 8, 2026 · 8 min read

Website Optimization

LCP Under 1.8s & INP Under 150ms

Optimize your mobile site for LCP under 1.8s and INP under 150ms to improve user experience and search engine rankings.

Aug 7, 2026 · 8 min read

For Laughs

Core Update Grief

The five stages of grief after a core update can be overwhelming, but understanding them is key to recovery

Aug 6, 2026 · 10 min read

AI Search

Win First 100 Words

Optimize the first 100 words of your content to win AI citations and improve CTR.

Aug 5, 2026 · 8 min read

Browse by category

New Technology

What's shipping in search, AI, and the web — and what it means for your traffic.

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Case Studies

Real audits, real numbers. What moved citations and conversions, and what didn't.

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General

Field notes on marketing, measurement, and building for the answer-box era.

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Website Optimization

On-page structure, Core Web Vitals, and the technical baseline that ranks.

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AI Search

AI Overviews, AI Mode, and getting cited by ChatGPT, Perplexity, and Claude.

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For Laughs

The lighter side of SEO, AI, and life in the algorithm.

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