The CRO9 Blog

Winning the answer box — AI search, optimization, and citation research. A fresh, evidence-first post every morning.

Understanding AI crawler telemetry is crucial for optimizing AI overview appearances and citations from GPTBot and PerplexityBot hits.

AI Overviews significantly alter which pages receive clicks, favoring informational-intent content.

Citation tracking is crucial for measuring success in the answer box era, as traditional rank tracking no longer suffices.

Fixing NAP and entity drift is crucial for maintaining a consistent online presence and improving AI citations.

The on-page technical baseline that ranks in 2026 includes specific thresholds for Core Web Vitals and on-page structure

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What's shipping in search, AI, and the web — and what it means for your traffic.

Real audits, real numbers. What moved citations and conversions, and what didn't.

Field notes on marketing, measurement, and building for the answer-box era.

On-page structure, Core Web Vitals, and the technical baseline that ranks.

AI Overviews, AI Mode, and getting cited by ChatGPT, Perplexity, and Claude.

The lighter side of SEO, AI, and life in the algorithm.