Know which source sends buyers, not just clicks
UTM, referrer, and ad-click IDs tied to real conversion behavior.
CRO9 captures where every visitor came from — UTM parameters, referrer, and ad-click IDs like gclid and fbclid — and ties it to what they did on your site. Instead of counting clicks, you see which source actually produces engaged, converting traffic.
What does CRO9 track for attribution & sources?
UTM parameters
Source, medium, campaign, term, and content on every session.
Referrer
The site or search that sent the visitor.
Ad click IDs
gclid and fbclid captured for closed-loop ad attribution.
First-touch attribution
The original source a returning visitor first arrived from.
| Attribution & Sources signal | Basic analytics | CRO9 |
|---|---|---|
| UTM parameters | Not captured | Automatic |
| Referrer | Not captured | Automatic |
| Ad click IDs | Not captured | Automatic |
| First-touch attribution | Not captured | Automatic |
Why does attribution & sources matter for conversions?
- See conversion rate by source, not just traffic volume.
- Kill campaigns that send bots and junk; scale the ones that send buyers.
- Close the loop between ad spend and real on-site behavior.
How does CRO9 turn attribution & sources into sales?
Capture
Every session records its full source and ad-click context.
Compare
The dashboard ranks sources by quality and conversion, not clicks.
Reallocate
Shift budget to the sources CRO9 proves send converting traffic.
<script src="https://www.cro9.com/cro9-tracker.js" data-api-key="YOUR_KEY"></script>Paste it once. Attribution & Sources tracking — and all nine categories — turn on instantly.
Frequently asked
Do I need to tag my links?
Standard UTM tags are captured automatically; without them CRO9 still attributes by referrer and ad-click IDs.
Does it capture Google and Meta ad clicks?
Yes — gclid and fbclid are recorded so you can tie ad spend to on-site behavior and conversions.
Can I see quality by source?
Yes. Source performance is shown by traffic-quality stars and conversion rate, not just volume.
Explore the tracking model
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Sources & further reading
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