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Content · can they answered?

Content depth

How much substantive text the page carries. Not padding — actual answers.

Why it matters

A very thin page gives search engines and AI almost nothing to match a question against, so it loses to pages that answer more completely, even when your business is the better choice.

How to fix it, step by step

Moderate — an hour or so, or a plugin setting plus a re-check.

  1. 1List the questions a customer asks before buying — price, timescale, area covered, what happens next, what makes you different.
  2. 2Answer each one in its own short section with a question-shaped H2.
  3. 3Aim for at least 500 words of genuine answers. Stop when the questions are answered; padding is worse than brevity.
  4. 4Include the specifics that only you can state: your area, your process, your guarantee.

How to know it worked

Re-scan and confirm the content category improves. Better still, read it as a stranger and check every buying question is answered.

Others in Content

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