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Conversion · can they asked?
Trust signals
The proof that you are safe to deal with — testimonials, review scores, guarantees, accreditations, a returns policy.
Why it matters
Hesitation at the moment of deciding is where most conversions are lost. Trust signals near the action are what resolve it.
How to fix it, step by step
Quick fix — usually under ten minutes, no developer needed.
- 1Put two or three genuine testimonials near your primary call to action, not on a separate page.
- 2Use real names and, where you can, photographs. Anonymous praise reads as invented.
- 3Show your guarantee or returns policy where the decision happens.
- 4Display accreditations, insurance or trade body membership if you have them.
- 5Never fabricate any of this. It is checkable, and it is the fastest way to lose a customer permanently.
How to know it worked
Someone unfamiliar with your business can find a reason to trust you without leaving the page.
Others in Conversion
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