Lead capture

A form, chat widget or booking tool that lets an interested visitor reach you without picking up the phone.

Why it matters

Most visitors will not call. Without a capture method, everyone who was interested but not ready to talk leaves no trace — traffic you paid for and cannot follow up.

How to fix it, step by step

Moderate — an hour or so, or a plugin setting plus a re-check.

1. 1Add a short form. Name, email and one question is usually enough.
2. 2Every extra field costs completions. Ask for the phone number only if you genuinely call people.
3. 3Say what happens next: "We reply within one working day."
4. 4Make sure submissions actually arrive — send a test and confirm you receive it.
5. 5Better still, have submissions post straight into your CRM so nothing waits in an inbox.

How to know it worked

Submit the form yourself and confirm the notification arrives and the record is stored.

Others in Conversion

• Call to action
• Behavioural analytics
• Contact information
• Trust signals
• Broken links