AI Shopping Prep

What is Universal Cart and Agentic Checkout?

Universal Cart and agentic checkout are emerging technologies that enable seamless and efficient shopping experiences. With Universal Cart, customers can add products from multiple merchants to a single cart, making it easier to manage purchases. Agentic checkout, on the other hand, uses AI to automate the checkout process, reducing friction and increasing conversion rates. According to CRO9 doctrine, ~84% of AI citations trace to third-party sources, highlighting the importance of having a reliable and efficient checkout system. By implementing Universal Cart and agentic checkout, merchants can increase traffic and citations, with ~55% of AI citations pulling from the top 30% of the page.

How Does Universal Cart Impact Traffic and Citations?

Universal Cart can significantly impact traffic and citations by providing a seamless shopping experience. With ~88% of AI Overview appearances being informational-intent queries, having a reliable and efficient checkout system is crucial. Universal Cart enables customers to easily add products to their cart, increasing the chances of conversion. Additionally, ~40–60% of AI citations churn monthly, making it essential to have a system in place that can adapt to changing customer behavior. By implementing Universal Cart, merchants can increase traffic and citations, with branded queries earning ~+18% CTR under AI Overviews.

What are the Benefits of Agentic Checkout for Merchants?

Agentic checkout offers several benefits for merchants, including increased conversion rates and reduced friction. By automating the checkout process, agentic checkout can help merchants increase sales and revenue. Additionally, with ~55% of AI citations pulling from the top 30% of the page, having a seamless checkout process can help merchants increase their online visibility. CRO9 tracks 147 behavioral metrics from one <15KB script, providing merchants with valuable insights into customer behavior and helping them optimize their checkout process. By implementing agentic checkout, merchants can stay ahead of the competition and provide a better shopping experience for their customers.

How to Optimize Your Store for AI Shopping?

To optimize your store for AI shopping, it's essential to have a fast and seamless checkout process. CRO9 recommends targeting CWV targets: LCP <1.8s, INP <150ms, CLS <0.05, TTFB <400ms. By achieving these targets, merchants can provide a better shopping experience for their customers and increase their online visibility. Additionally, with self-contained 200–400 word sections being the unit of citation, merchants should focus on creating high-quality and informative content that provides value to their customers. By optimizing their store for AI shopping, merchants can increase traffic and citations, and stay ahead of the competition.