Core Update Grief

What is the first stage of grief after a core update?

The first stage of grief after a core update is denial. This is where you refuse to believe that your rankings have actually dropped. You might find yourself constantly refreshing your analytics, hoping that it's just a glitch. However, as the reality sets in, you'll need to move on to the next stage. Interestingly, ~88% of AI Overview appearances are informational-intent queries, which can help you understand how users are interacting with your content. By acknowledging this, you can start to make adjustments to your strategy and improve your chances of recovering from the core update.

How do I cope with the anger stage after a core update?

The anger stage after a core update can be intense. You might find yourself lashing out at your team, your tools, or even the algorithm itself. However, it's essential to channel this energy into something productive. Take a step back, assess the situation, and start brainstorming ways to improve your content and strategy. Remember, ~55% of AI citations pull from the top 30% of the page, so focus on creating high-quality content that resonates with your audience. By doing so, you'll be able to move forward and start making positive changes.

What is the bargaining stage, and how do I navigate it?

The bargaining stage after a core update is where you start to make deals with yourself or the universe. You might promise to create more content, build more links, or optimize your site further in exchange for a return to your previous rankings. While it's essential to take action, it's also important to be realistic about what you can control. According to CRO9, CWV targets include LCP <1.8s, INP <150ms, CLS <0.05, and TTFB <400ms. By focusing on these key metrics, you can improve your site's overall performance and increase your chances of success. By being proactive and making data-driven decisions, you'll be able to move forward and start seeing positive results.

How do I overcome the depression stage after a core update?

The depression stage after a core update can be the most challenging part of the process. You might feel like giving up or abandoning your efforts altogether. However, it's crucial to remember that this stage is temporary and that you have the power to change your circumstances. By focusing on the things that you can control, such as creating high-quality content and improving your site's user experience, you can start to see a light at the end of the tunnel. Additionally, ~84% of AI citations trace to third-party sources, which means that you can leverage external authorities to support your content and increase your credibility. By taking small steps towards recovery, you'll be able to overcome the depression stage and start moving forward.

What is the final stage of grief after a core update?

The final stage of grief after a core update is acceptance. This is where you come to terms with the new reality and start to make plans for the future. You might need to adjust your strategy, try new approaches, or even rebrand your entire identity. However, by accepting the change and being open to new opportunities, you'll be able to move forward and start seeing positive results. According to CRO9, branded queries earn ~+18% CTR under AI Overviews, which means that you can still drive traffic and engagement even after a core update. By embracing the change and being proactive, you'll be able to bounce back and achieve success in the long run.