General

Field notes on marketing, measurement, and building for the answer-box era.

Why is the passage the unit of competition now and how to write for it?

The passage is the new battlefield; mastering its structure secures AI answer‑box citations.

Sep 11, 2026 · 7 min

Is Keyword Density Dead? What Evidence Density Means in Practice

Keyword density is dead; evidence density now drives AI answer-box rankings.

Sep 5, 2026 · 5 min

From rank tracking to citation tracking: How to measure what matters in the answer‑box era

Shift from rank tracking to citation tracking to capture the metrics that truly drive answer‑box performance.

Aug 30, 2026 · 5 min

What Is the Commodity Test and How Does It Predict AI Citations?

The commodity test is the one filter that reliably predicts whether an answer‑box AI will cite your page.

Aug 24, 2026 · 4 min

Rank vs Citation

Citation tracking is becoming more crucial than rank tracking due to the rise of answer boxes and AI citations

Aug 15, 2026 · 8 min

Passage Competition

The passage is the new unit of competition, and optimizing for it can significantly improve AI citations and marketing metrics.

Aug 9, 2026 · 8 min

Answer Box Redecides

The answer box redeicides page one every month due to its dynamic nature and reliance on user intent

Aug 3, 2026 · 8 min

Measuring What Matters

Citation tracking is crucial for measuring success in the answer box era, as traditional rank tracking no longer suffices.

Jul 28, 2026 · 8 min

Answer Box Redecides Page One

The answer box redecides page one every month due to changing user behavior and algorithm updates.

Jul 21, 2026 · 8 min

Commodity Test

The commodity test is a key predictor of AI citations, helping you optimize your content for better visibility

Jul 6, 2026 · 8 min

Evidence Density

Evidence density is now the key to content success, focusing on verifiable data points and expert insights over traditional keyword density.

May 11, 2026 · 10 min

Build Query Fan-Out Map

Building a query fan-out map helps you create content that resonates with your audience and search engines.

Mar 22, 2026 · 10 min

Write for Passage

Optimize your content for the passage-based competition era with data-driven techniques.

Jan 11, 2026 · 10 min