All checks
Metadata · can they clicked?
Meta description
The grey summary under your title in search results. It does not affect ranking directly — it affects whether anyone clicks.
Why it matters
Left blank, search engines pull an arbitrary sentence from the page, which is often a cookie notice or a navigation label. Written well, it is a free advert under every result.
How to fix it, step by step
Quick fix — usually under ten minutes, no developer needed.
- 1Aim for 150–160 characters.
- 2Write it as a direct answer to the search, not a summary of the page.
- 3Include one concrete detail: a price, a timeframe, an area, a guarantee.
- 4End with what to do next — "Book online in two minutes."
How to know it worked
The page source contains a meta description of roughly the right length, and search results show your text rather than a random sentence.
Others in Metadata
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