Every website has nine gates to revenue
The sequence a visitor and a machine must both clear before you get paid. Nine gates. Every one open, or nothing gets through.
The gateboard
demo scan · weakest firstusable
0/4
answered
8/17
asked
10/15
shared
4/6
quoted
10/14
loaded
8/11
clicked
6/8
read
8/10
found
13/15
Additive score
67
How much work is outstanding.
Throughput
0%
The geometric mean. How much actually gets through.
That gap is the whole pitch. A site perfect on eight gates and shut on the ninth earns nothing — perfect crawlability with no call to action is a beautifully indexed page that never asks for the sale. 67% additive, 0% throughput is exactly how a site looks healthy while earning nothing, and no competitor’s scanner will tell them that.
The biggest lever isn’t the lowest percentage
Mobile / A11y is 0% healthy but worth only 4 points. Content leaves 9 on the table. Because the model multiplies, the return comes from the gate that is both weak and heavy — so it ranks by recoverable points and breaks ties toward the more throttled gate. On a perfect board it returns nothing rather than inventing work.
- 01answered · Content8/17 — 47% healthy+9recoverable
- 02asked · Conversion10/15 — 67% healthy+5recoverable
- 03quoted · Schema10/14 — 71% healthy+4recoverable
All nine open = a revenue monster
Run the free scan and see your board — additive score, throughput, and the one gate worth fixing first.
Scan freefree · 33 checks · no login
Want to know what each gate means and how to fix it? Read the glossary — all 33 checks, explained, with the steps.